My I-Tul“The website is a living changing document,” the email said, “so we act in a partnership of sorts. As such, the goal of our relationship is long term.”
This was the response of one of our clients who is participating in our annual top to bottom business review.
This year I-Tul was – once again — recognized as one of the fastest growing businesses in our region, according to the Sacramento Business Journal.
There are three secrets to our success.
- We partner with our clients.
- We get the job done right the first time.
- We plan our work, and work our plan.
The first secret is expressed in the recent email we received.
The fact is we do not have clients, not really. We have partners. Our goal is not to build a quick and dirty website. Our goal is to partner with motivated leaders who are building their success.
It may be a not so glamorous service like Rapid Rooter — not so glamorous until your plumbing fails. Then they look downright heroic.
Or, it may be a community services agency saving the lives of kids like Casa: Court Appointed Special Advocates for Children.
It may be local professional services company like In2Focus. Or a Helicopter Charter company based in New York City like Awesome Flight.
How can you turn your clients or customers into partners?
- Care about your about your partners. Take the time to listen to their needs.
- Your client may come to your with a pain, a stress, a worry or a fear. First define their anxiety as a practical problem. Help them move from the emotion, to the obstacle.
- Identify a solution that matches your partner’s unique capabilities. In our business we call this “User Interface Design.” Everyone of your clients is unique. A solution they cannot apply, is not solution at all. Start with the user in mind.
- Finally, take responsibility for your work. Stand behind what you do. A partner is going to be in relationship with you for a long, long time. Deliver on your promise.
As a business technology firm, we partner with the likes of plumbers, children’s advocates, professional consultants and even helicopter pilots. In our partnership, we focus on the technology, so they can focus on making sure the community has clean water, safe children, competent leadership and thrilling rides over the canyons of Manhattan.
In our next two posts we will explore the next two secrets of our success.
What was once a tiny band of courageous patriots standing in defiance to a distant King, has risen to become a dominant world power to whom Kings and despots tremble. So this weekend, as you watch the fireworks celebrations and enjoy barbecue’s and such, try to think back to 1776 and marvel at the courage and bravery displayed by the then British rebels and raise your glasses in salute. May the next 235 years bring continued prosperity and peace to the great United States of America.
The official proclamation of a “Decoration” day occurred on May 5, 1868 by General John Logan. It was not observed until May 30th of that same year, when flowers were placed on the graves of the brave Union and Confederate soldiers at Arlington National Cemetery. The term “Memorial Day” was first coined in 1882, but did not become commonly used until after World War II. By the time the day was recognized as a national holiday in 1971, most of the states in the Union had some form of a day of remembrance being observed.
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